Cindy Lee
Cindy Lee is a digital marketing practitioner and trainer specialising in Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and AI-driven search visibility.
With more than 20 years of experience in media planning and marketing strategy, and over 10 years across SEO and digital marketing, Cindy brings together extensive marketing experience, search expertise, adult-learning practice and applied Generative AI knowledge to help organisations navigate the rapidly evolving search landscape.
Her areas of expertise include SEO and search strategy, AEO and GEO, AI search visibility, content optimisation, prompt engineering and marketing automation. Her approach focuses on translating complex search and AI concepts into practical frameworks and actions that marketers, business owners and professionals can apply in real-world business environments.
Cindy's training bridges the evolution from traditional search optimisation to AI-assisted discovery — helping businesses understand not only how to become findable on search engines, but also how to strengthen the information, authority and content signals that can help them become understood, cited and considered within AI-generated answers and recommendations.
As an ACLP-trained adult learning practitioner, Cindy combines facilitated learning with hands-on exercises, business case applications and practical implementation frameworks. Her training style emphasises learning by doing, enabling participants to apply concepts directly to their own organisations and leave with actionable outputs rather than theoretical knowledge alone.
Professional Certifications & Training
- WSQ Advanced Certificate in Learning and Performance (ACLP) — Institute for Adult Learning Singapore, 2022
- SEO Competency Training — ITOL, Institute of Training and Occupational Learning, 2021
- Advanced Search Engine Marketing Strategies & Top SEO Placement — Search Engine Academy, 2022
- AI Business MasterClass — Academy of Artificial Intelligence, 2024
- Reimagining Marketing with Generative AI — Skillsoft, 2024
Training Topic(s)
